SEO for B2B: Found in Google and Cited by AI Assistants

Catherine Allibe-Oaks. Fractional CMO, brand strategist, growth advisor.

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SEO for B2B: Found in Google and Cited by AI Assistants

Every referral checks you out with a search before they call. Buyers ask Google and, increasingly, ChatGPT and the other assistants who to hire. SEO for a B2B company is about being found and believed for the specific problems you solve. My SliiceXR team builds the pages and the structure. I make sure they say the right thing.

SEO did not die when search became AI. The tactics changed. The goal did not. You still need to be the clearest answer for the questions your buyers ask, and the same pages that rank in Google are the ones the assistants cite.

Here is what B2B SEO comes down to. Google ranks pages, not companies. When a CEO types a problem and an industry, Google looks for a page about that. If your site has one services page that lists everything, there is no page to rank. The assistants work the same way. They name the companies that state clearly what they do, for whom, on pages they can read.

So the work is pages. One for each service. One for each industry you serve. One for each real question a buyer asks before they call. Written from the position so they make the case, and structured so a machine can read them. Then every page is indexed, a page written for the assistants is added, and every crawler visit is logged so you can watch it happen.

My SliiceXR team does the technical work and builds the pages. I make sure every one of them says what the company stands for. That is the part most SEO skips, and it is the part that makes the pages worth finding.

Our process

  1. 1
    Audit what is there
    Which pages exist, which are missing, what Google can and cannot read, and how the assistants currently describe you.
  2. 2
    Map the questions
    Every service, every industry and every real question your buyers search. That is the page plan.
  3. 3
    Build the pages
    One clear page per question, written from the position, structured so machines can read it as easily as people.
  4. 4
    Index and keep building
    Every page submitted for indexing, a page written for AI assistants, and a log of every crawler visit so you can see who is reading.

Why Choose Us

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Your deals come from relationships, so SEO never felt urgent. Now Google traffic is dropping, AI answers are taking the clicks, a competitor gets named when a buyer asks an assistant who to hire, and nobody on your team can say why it is them and not you.

Common questions

Is SEO worth it for a B2B company

Your deals come from relationships and referrals. An SEO agency keeps pitching you. You are not convinced anyone finds a company like yours through a search box.

Every referral checks you out with a search before they call. SEO for B2B is about being found and believed for the specific problems you solve. Build pages for those problems and the referral closes faster.

How to show up in ChatGPT answers

Buyers are asking ChatGPT and other assistants who to hire. Your competitor gets named. You do not, and nobody on your team knows why.

Assistants name the companies that state clearly what they do, for whom, on pages they can read. Clear positioning, one page per service and industry, and a site built for machines as well as people.

Is SEO dead now that search is AI

Google traffic is dropping and AI answers are taking the clicks. You are wondering whether to keep spending on SEO at all.

The tactics changed, the goal did not. You still need to be the clearest answer for the questions your buyers ask. The same pages that rank in Google are what the assistants cite.

Frequently asked questions

Is SEO worth it for a B2B company that sells through relationships?

Yes. Every referral searches you before they call, and a growing share of buyers ask an AI assistant who to hire. Pages for the problems you solve close the referral faster and put you in the assistant's answer.

How do we show up in ChatGPT answers?

State clearly what you do and for whom, on pages the assistants can read. One page per service and industry, a clear position, and a site built for machines as well as people.

Is SEO dead now that search is AI?

No. The clicks moved, the job did not. Be the clearest answer to the questions your buyers ask. The pages that rank in Google are what the assistants cite.

What is included?

The audit, the page plan, the pages, the technical fixes, indexing of every page, a page written for AI assistants, and the crawler log. Book a conversation and I will walk you through what your site needs.

SEO by industry

The specific situations we handle in each industry. Tap one to see the full answers.