Consumer brands in health, beauty and lifestyle fight for attention in the noisiest markets there are. Features and ingredients do not win that fight. A brand people recognize and believe in does.
I help founders and leadership teams define what the brand stands for, build the identity and the story around it, and run the content and campaigns that make people remember you. Strategy first, then the creative.
As a Fractional CMO for consumer health, beauty and lifestyle brands, I work with founders on the decision underneath everything else: what does this brand believe, and who is it for? The strongest brands in these categories do not sell products. They sell a belief system, and the product is how you join. Once that is clear, the identity, the content and the campaigns all have something to express.
Shoppers now ask AI assistants for recommendations the way they used to ask a friend, and the assistants name brands whose positioning and pages are clear. Being recognizable, specific and consistent across the site, the social channels and the retail listing is what gets a consumer brand remembered by people and cited by machines.
Brand identity, web design and development, content, SEO and AI search visibility, demand generation, campaigns, marketing technology and creative production all sit inside SliiceXR. One strategic relationship with me, and the resources to execute.
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How we help Consumer Health, Beauty and Lifestyle
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Frequently asked questions
Our product is better. Why is the brand not growing?
Because better is not a position. A brand grows when people recognize it and believe in what it stands for. Decide that first, then the product has a story to live inside.
What does a Fractional CMO do for a consumer brand?
Sits with the founders, sets what the brand stands for and who it is for, and directs the identity, content and campaigns so they all express the same idea.
How do consumer brands get recommended by AI assistants?
Clear positioning, consistent pages and a specific audience. Assistants name brands whose sites say plainly what they are and who they are for.
Do you run the social and the campaigns?
My SliiceXR team runs them. I set the strategy and keep every channel on the same message.