I've spent my career trying to understand one thing: why do some companies get remembered while others disappear into the crowd?

Over 30 years of global experience in branding and marketing.

I started in France and have worked across countries and cultures ever since. I have been an entrepreneur, a marketer, a teacher and a builder of companies. I have worked alongside founders at the moment the business had outgrown its own story.

And I paint. For a long time I treated the art and the strategy as two separate lives. They are not. The eye that decides what belongs on a canvas is the same eye that decides what a company should stand for, and what it should stop saying.