Trades and construction companies usually have the best proof and the worst marketing. The work speaks for itself on site, and then the website undersells it with a stock photo and a list of services.
I help owners and leadership teams put the real company on the page: what you do differently, who you do it for, and why a general contractor, a developer or a facility owner should call you first. Then my SliiceXR team builds the brand, the site and the pages that bring the right calls.
As a Fractional CMO for construction, electrical and skilled trades companies, I work with the owner on the business decisions marketing depends on: which kind of work the company wants more of, which customers pay well and come back, and what the company should be known for in its market. Most trades companies have never written that down. Once it is written, the website, the truck, the proposal and the site sign all say the same thing.
Buyers search by the problem, the service and the place, and a growing number ask AI assistants who to call. The companies that get named have a clear page for each service, each customer type and each real question. My SliiceXR team builds that structure so a general contractor and an assistant can both find you.
Brand identity, web design and development, content, SEO and AI search visibility, demand generation, campaigns, marketing technology and creative production all sit inside SliiceXR. One strategic relationship with me, and the resources to execute.
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Frequently asked questions
We get work by word of mouth. Do we need marketing?
Word of mouth still gets checked online. A general contractor or facility owner will look you up before adding you to a bid. A site that shows the real company keeps you on the list.
What kind of work should we market for?
The work you want more of, from the customers who pay well and come back. That decision comes first. I make it with the owner, then the marketing follows.
How do trades companies show up in AI assistant answers?
Clear pages for each service, each customer type and each place you serve, with your real proof on them. Assistants cite companies whose pages say plainly what they do and where.
Can you work with the photos and reviews we already have?
Yes. Real project photos and real reviews are the best proof a trades company has. My SliiceXR team structures them onto the pages they support. Nothing is staged or invented.