Fractional CMO
Senior marketing leadership without hiring a full-time CMO.
Catherine Allibe-Oaks · Fractional CMO · Brand Strategist · Growth Advisor
Your business doesn't need more marketing.
It needs the right marketing leadership.
I work directly with CEOs and leadership teams as a Fractional CMO, brand strategist and growth advisor, helping companies find their difference, sharpen their position and turn marketing into a driver of business growth.
Let's talkFounder, SliiceXR
The problem is not always marketing
More marketing isn't always the answer.
Sometimes the problem isn't marketing activity. It's that nobody understands why you're different.
- Your website sounds like everyone else's.
- Your sales team is telling one story while marketing tells another.
- Your company has evolved but your brand hasn't.
- You're spending money generating attention without a clear strategy for turning it into growth.
- Or you're doing a hundred marketing things without knowing which ones actually matter.
That's where I come in.
How clients work with me
Three ways to work with me.
Brand and Growth Strategy
When the business has evolved faster than the brand.
Strategic Advisory
When leadership needs another experienced mind at the table.
Experience across industries
Different industries. Same problem.
Most companies don't need more marketing activity. They need someone who can see what isn't working, and know what to do next.
Healthcare and WellnessFinancial Services and FintechBanking and LendingTechnology and SaaSProfessional and B2B ServicesConstruction, Electrical and Skilled TradesBiotech and Life SciencesManufacturing, Logistics and Industrial TechnologyConsumer Health, Beauty and LifestyleStartups and Emerging Companies
My work
Case studies.
Axentra HealthThe problem. What I saw. What we changed. What happened.AccuSpeechThe problem. What I saw. What we changed. What happened.LendlyXThe problem. What I saw. What we changed. What happened.LifeActive BioThe problem. What I saw. What we changed. What happened.Enhanced ElectricalThe problem. What I saw. What we changed. What happened.
The most important part
You don't get an account manager. You get me.
I built SliiceXR deliberately as a boutique firm. I don't believe the person who sells you the strategy should disappear once the engagement begins.
When you work with me, I remain involved. I learn your business, work directly with your leadership team, challenge ideas when necessary, pick up the phone when something matters and stay focused on the outcome we agreed to pursue.
Because I don't want to be another vendor. I want to be one of the people helping you build what's next.
SliiceXR
Strategy is only valuable if you can make it real.
That's why I built SliiceXR.
SliiceXR gives my clients access to the creative, digital and technical capabilities needed to execute the strategy we develop together.
One strategic relationship. The resources needed to execute.
Let's talk
Make your business hard to ignore.
Great marketing isn't about making more noise. It's about finding the idea, position or story that makes the right people pay attention, and remember you. My job is to find it.
Book a conversation with me