Fractional CMO
Senior marketing leadership without hiring a full-time CMO.
You become part of leadership. Strategy, priorities, team and vendor management, brand, demand generation, measurement, sales alignment and executive counsel.
A monthly strategic leadership retainer. I sit inside your leadership team, own the marketing priorities, direct the team and the vendors, and answer for the results. When the strategy requires execution, I bring in my SliiceXR team and trusted specialists, scoped separately.
Brand and Growth Strategy
When the business has evolved faster than the brand.
Positioning, differentiation, messaging, customer strategy, competitive analysis, go-to-market and growth architecture.
A defined strategic project. We work out why someone should choose you, what the market thinks you are, what it should think you are, and how to say it. You leave with positioning, messaging and a growth architecture your team can execute against.
Strategic Advisory
When leadership needs another experienced mind at the table.
CEO counsel, marketing decisions, brand decisions, new-market opportunities, business development, growth challenges.
A monthly advisory relationship or a defined engagement. For companies that do not need a Fractional CMO but want access to my thinking.
