Creative Production to the Brand Standard
Catherine Allibe-Oaks. Fractional CMO, brand strategist, growth advisor.
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Everything your company puts out should look and sound like one company. The website, the sales deck, the investor deck, the video, the one-pager. I shape the story, and my SliiceXR team designs and produces it to the brand standard.
Consistency is not a design problem. It is a strategy problem that shows up in design. When the position is clear and written down, every piece of creative has something to express. When it is not, every designer and every rep makes their own version, and the market sees a company that cannot decide what it is.
So the creative work starts with the position. Then I shape the story of each piece. An investor deck is one idea investors can repeat, the market, the proof and the ask. A sales deck is the case for you, in the order a buyer thinks. A video is a founder, a difference or a proof point, short, and placed where the buyer decides.
My SliiceXR team designs and produces all of it: presentations, investor decks, sales collateral, brand video, social creative, print. To the brand system, so the deck and the website and the one-pager are obviously the same company.
And then we leave you with templates and rules, so the next piece your team makes stays on brand without calling anyone.
The measure is simple. Put everything your company sends out on one table. It should look and sound like one company with one point of view.
Our process
- 1Start from the positionEvery piece carries the same idea about who you are and why you. That is decided before anything is designed.
- 2Shape the storyA deck is a position, not a product tour. A video is a story worth telling, not a montage. I write the spine of each piece.
- 3Design and produceMy SliiceXR team designs, writes, shoots, edits and builds to the brand system, so it all holds together.
- 4Keep it consistentTemplates and rules so the next deck, the next sheet and the next post stay on brand without starting over.
Why Choose Us
- One position, one voice, every piece.
- Decks that make a case in ten slides, not forty.
- Video made when there is a story, put where buyers decide.
- Design, copy, video and templates from one team.
- Built to the brand system, so it stays consistent after we are done.
The website says one thing, the sales deck says another, and every rep has their own version. The investor deck is forty slides and nobody reads past six. Prospects notice, even if they cannot say what is off.
Common questions
What an investor pitch deck should include
You are raising, the deck is forty slides, and investors stop reading at slide six. The story is in your head, not on the page.
A pitch deck is a position, not a product tour. One idea investors can repeat, the market, the proof, the ask. I shape the story, my team designs it to the brand.
Brand consistency across sales materials
The website says one thing, the sales deck says another, and every rep has their own version. Prospects notice, even if they cannot say what is off.
Consistency starts with one position and one voice written down. Then every deck, sheet and video is produced to that standard by the same team.
When a corporate video is worth making
Everyone says you need video. You are not sure what it should say or where it would go, and the last one sat on the homepage unwatched.
Make video when there is a story worth telling: the founder, the difference, the proof. Script it from the position, keep it short, and put it where buyers decide.
Frequently asked questions
What should an investor pitch deck include?
One idea investors can repeat, the market, the proof and the ask. It is a position, not a product tour. I shape the story and my team designs it to the brand.
How do we keep the brand consistent across sales materials?
Write down one position and one voice, then produce every piece to that standard with one team. Templates and rules keep it consistent after the project ends.
When is a corporate video worth making?
When there is a story worth telling: the founder, the difference, the proof. Script it from the position, keep it short, and put it where buyers decide.
Can you work with our existing brand?
Yes, if the position underneath it is clear. If it is not, we fix that first, because creative built on an unclear position makes the problem more visible, not less.
Creative Production by industry
The specific situations we handle in each industry. Tap one to see the full answers.